How To Promote An Open House Effectively: Pre and Post Protocols For Generating Seller Leads with Rose Calvelo

👉 Are your open houses only attracting buyers? You're missing out on a massive opportunity to generate high-quality SELLER leads — and this video shows you how to flip the script.

In this session, Rose Calvelo breaks down her exact pre- and post-open house protocols that helped her team unlock serious seller lead potential 🔓

🔥 In This Video, You’ll Learn:

The mindset shift that turns open houses into seller funnels

How to dominate door-knocking and build neighbor trust

Why Thursday evening open houses convert higher

Post-event strategies that keep you top-of-mind with potential sellers

The magic of video CMAs and equity reports for long-term nurture

🛠️ Tools Mentioned:

✅ Canva for flyers & QR codes

✅ Google Business for event visibility

✅ Follow Up Boss for smart follow-up

✅ IDX links for engagement tracking

✅ Personalized video CMAs to WOW sellers

💬 QUESTION FOR YOU:

What’s ONE strategy you’ve used at open houses that actually worked? Drop it in the comments — let’s build a community of high-converting ideas! 👇

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