🤯 My mind is officially blown! Just got off a call with [tag] Brian & Tarasa Hurley.

Deep research. Gemini. GPT. Pepeplixity. But none of it is used just for clout and to be tech wizards.

True use cases. They are saving deals they would have lost with buyers and sellers. They are winning listings that would have chosen another agent. They are listing with sellers who would have waited a year. They are getting views on YouTube that would’ve been lacking by using smart prompts.

BUT they are using all of this technology with a human centric model. Brian is the prompt engineer and computer engineer. Tarasa is the human connector and relationship builder. If you only have one or the other, you fall behind.

Using artificial intelligence + humans is the way that Brian and Tarasa are growing their business, brand, operations, team, research, and reports to their clients.

Their entire deep research strategy, exact prompts, how they present their findings to their clients, their specific use cases, and more will all be shared exclusively live at The Lab in Dallas on Friday, August 29th.