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The LAB : Virtual Edition Q1 2025

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Real Estate Operations

Simplify and scale your business with efficient systems.

Marketing Mastery

 Get proven strategies that generate leads and close deals.

Tech & CRM Optimization

 Turn your tools into powerful growth engines.

With weekly, actionable coaching sessions and access to a community of driven agents, you’ll finally have the clarity and support to succeed.


Ready to Take Control of Your Business?

Don’t let chaos hold you back. Join the Real Estate Coaching Collective Community today and see real results in your operations, marketing, and tech systems.

Real Estate Operations

Simplify and scale your business with efficient systems.

Marketing Mastery

 Get proven strategies that generate leads and close deals.

Tech & CRM Optimization

 Turn your tools into powerful growth engines.

Chelly Herren

Real Estate Operations Coach

Hi, I'm Chelly (pronounced Shay) and I specialize in transforming high performing real estate agents and teams by implementing efficient operational systems that drive exponential growth and client satisfaction. With almost 20 years in the real estate industry, I bring a sales based approach to operations. All of my focus is around increasing sales, profitability and client experience.

I have coached agents and team leads, personally participated in hundreds of transactions. Over the last 5 years as COO of The HYLAND GROUP | eXp Realty, I have created the foundation to lead a 25 person team to reach the top of our local market, arrive at over $1 billon in sales volume and most importantly, collecting over 500 five-star client reviews.

Chelly Herren

Real Estate Operations Coach

Hi, I'm Chelly (pronounced Shay) and I specialize in transforming high performing real estate agents and teams by implementing efficient operational systems that drive exponential growth and client satisfaction.With almost 20 years in the real estate industry, I bring a sales based approach to operations. All of my focus is around increasing sales, profitability and client experience.

I have coached agents and team leads, personally participated in hundreds of transactions. Over the last 5 years as COO of The HYLAND GROUP|eXp Realty, I have created the foundation to lead a 25 person team to reach the top of our local market, arrive at over $1 billon in sales volume and most importantly, collecting over 500 five-star client reviews.

Chelly Herren

Real Estate Operations Coach

Hi, I'm Chelly (pronounced Shay) and I specialize in transforming high performing real estate agents and teams by implementing efficient operational systems that drive exponential growth and client satisfaction.With almost 20 years in the real estate industry, I bring a sales based approach to operations. All of my focus is around increasing sales, profitability and client experience.

I have coached agents and team leads, personally participated in hundreds of transactions. Over the last 5 years as COO of The HYLAND GROUP|eXp Realty, I have created the foundation to lead a 25 person team to reach the top of our local market, arrive at over $1 billon in sales volume and most importantly, collecting over 500 five-star client reviews.

INTRODUCING

RECC Coaching Programs

TCAssist.io

Operations Coach

TCAssist

Here's what you get:

  • Self Paced (On-Demand Training)

  • Streamline Transaction Management

  • Reduce Manual Tasks and Save Time

  • Improve client communication

  • Tailored Workflows, Templates, Automations

  • Increase efficiency

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Chey Herren

Real Estate Operations Coach

Here's what you get:

  • FUB Team Inbox Setup Guide

  • Business Goal Planning

  • Transaction Management System How To

  • Measurable Goal-Setting Workbook

  • Mastermind Strategies

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Chey Herren

Real Estate Operations Coach

Here's what you get:

  • FUB Team Inbox Setup Guide

  • Business Goal Planning

  • Transaction Management System How To

  • Measurable Goal-Setting Workbook

  • Mastermind Strategies

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Chey Herren

Real Estate Operations Coach

OPERATIONS

Need more HELP or Hands-on Support?

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Highlights from Our

Real Estate Coaching Sessions

Highlights from Our

Real Estate Coaching Sessions

Take a glimpse into the transformative sessions that are redefining success in real estate.

Smartlists for Deals Management (Listings and Transactions) with Lisa Vo

Just wrapped up an insightful session on Smartlists for Deals Management with Lisa Vo! 🌟 Participants discovered how to streamline Listings and Transactions for maximum efficiency. Ready to elevate your deals management strategy?

How to use FUB as a Team with Jeff McGonigle

We just had an amazing session with Jeff McGonigle on using FUB as a Team! 💼🤝 Attendees learned effective strategies to enhance collaboration and boost productivity. Excited to see teams leverage this knowledge for success!

Turning your CRM into Reverse Prospecting Database with Elena Kee

Recently, we explored how to turn your CRM into a powerful Reverse Prospecting Database with Elena Kee! 🔄📈 Participants gained valuable insights on optimizing their outreach and increasing leads. Excited to see these strategies in action!

Agent Business Planning and Goal Tracking in FollowUpBoss wtih Chelly Herren

We just had a fantastic session with Chelly Herren on Agent Business Planning and Goal Tracking in FollowUpBoss! 📊✨ Attendees learned practical tips to set clear goals and track their progress effectively. Can't wait to see everyone implement these strategies!

Using Beefree.io and FUB for Email Newsletters with Chase Whitney

We recently wrapped up a great session with Chase Whitney on using Beefree.io and FUB for crafting engaging email newsletters! 📧🎨 Participants discovered tips and tricks to create eye-catching content that connects with their audience. Excited to see those creative newsletters in action!

Email Deliverability in 2025: Best Practices for Inbox Placement with guest Alex Shakhov

We just concluded an enlightening session with guest Alex Shakhov on Email Deliverability in 2025! 📬🔑 Attendees learned the best practices for optimizing inbox placement, ensuring their emails reach the intended audience. Can't wait to see everyone implement these insights!

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