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Real Estate Operations
Simplify and scale your business with efficient systems.
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Tech & CRM Optimization
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Real Estate Operations
Simplify and scale your business with efficient systems.
Marketing Mastery
Get proven strategies that generate leads and close deals.
Tech & CRM Optimization
Turn your tools into powerful growth engines.
Chelly Herren
Real Estate Operations Coach
Hi, I'm Chelly (pronounced Shay) and I specialize in transforming high performing real estate agents and teams by implementing efficient operational systems that drive exponential growth and client satisfaction. With almost 20 years in the real estate industry, I bring a sales based approach to operations. All of my focus is around increasing sales, profitability and client experience.
I have coached agents and team leads, personally participated in hundreds of transactions. Over the last 5 years as COO of The HYLAND GROUP | eXp Realty, I have created the foundation to lead a 25 person team to reach the top of our local market, arrive at over $1 billon in sales volume and most importantly, collecting over 500 five-star client reviews.
Chelly Herren
Real Estate Operations Coach
Hi, I'm Chelly (pronounced Shay) and I specialize in transforming high performing real estate agents and teams by implementing efficient operational systems that drive exponential growth and client satisfaction.With almost 20 years in the real estate industry, I bring a sales based approach to operations. All of my focus is around increasing sales, profitability and client experience.
I have coached agents and team leads, personally participated in hundreds of transactions. Over the last 5 years as COO of The HYLAND GROUP|eXp Realty, I have created the foundation to lead a 25 person team to reach the top of our local market, arrive at over $1 billon in sales volume and most importantly, collecting over 500 five-star client reviews.
Chelly Herren
Real Estate Operations Coach
Hi, I'm Chelly (pronounced Shay) and I specialize in transforming high performing real estate agents and teams by implementing efficient operational systems that drive exponential growth and client satisfaction.With almost 20 years in the real estate industry, I bring a sales based approach to operations. All of my focus is around increasing sales, profitability and client experience.
I have coached agents and team leads, personally participated in hundreds of transactions. Over the last 5 years as COO of The HYLAND GROUP|eXp Realty, I have created the foundation to lead a 25 person team to reach the top of our local market, arrive at over $1 billon in sales volume and most importantly, collecting over 500 five-star client reviews.
INTRODUCING
RECC Coaching Programs
TCAssist.io
Operations Coach
TCAssist
Here's what you get:
Self Paced (On-Demand Training)
Streamline Transaction Management
Reduce Manual Tasks and Save Time
Improve client communication
Tailored Workflows, Templates, Automations
Increase efficiency
Chey Herren
Real Estate Operations Coach
Here's what you get:
FUB Team Inbox Setup Guide
Business Goal Planning
Transaction Management System How To
Measurable Goal-Setting Workbook
Mastermind Strategies
Chey Herren
Real Estate Operations Coach
Here's what you get:
FUB Team Inbox Setup Guide
Business Goal Planning
Transaction Management System How To
Measurable Goal-Setting Workbook
Mastermind Strategies
Chey Herren
Real Estate Operations Coach
TOP RATED SESSIONS
From Prompt to Profit: How AI can Save You Time and Earn You Money
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Operations ,Top Rated &Latest Sessions
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How Jim Hill Converts More Potential Clients with Listing Text
Are you struggling to turn leads into clients? Join the remarkable Jim Hill as he shares his proven strategies for converting more leads with Listing Leads! Discover the techniques that have propelled... ...more
Top Rated
February 21, 2025•1 min read
Email best practices Part Two with Elena Kee
Ready to boost your email game? Join Elena Kee in this invaluable episode where she shares essential email best practices that will transform your communication skills! Whether you're reaching out to ... ...more
Marketing ,Top Rated
February 19, 2025•1 min read
LATEST SESSIONS
How Rory Ellis Generates One Listing & Two Buyer Clients From Every Open House
How one agent consistently generates 1 listing + 2 buyers from every open house. ...more
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November 19, 2025•1 min read
AI Call Coaching That Actually Works: How Shiloh Analyzes 13 Years of Real Estate Conversations
Justin Benson (founder of Shiloh AI) and Taz Weatherly show exactly how AI call coaching works for real estate teams. Shiloh has analyzed 2 million calls (13 years of continuous talk time) and reveals... ...more
Operations ,Marketing Tech & CRM &Latest Sessions
October 23, 2025•2 min read
Breaking the Solopreneur Ceiling: How to Scale Your Real Estate Business Without Losing Your Life
Yvonne breaks down the three areas every solo agent must master to break through the ceiling: systems that actually work, people leverage, and profit management. This isn't theory. She's sharing the e... ...more
Marketing ,Latest Sessions
October 23, 2025•2 min read
MARKETING
How Rory Ellis Generates One Listing & Two Buyer Clients From Every Open House
How one agent consistently generates 1 listing + 2 buyers from every open house. ...more
Operations ,Marketing &Latest Sessions
November 19, 2025•1 min read
AI Call Coaching That Actually Works: How Shiloh Analyzes 13 Years of Real Estate Conversations
Justin Benson (founder of Shiloh AI) and Taz Weatherly show exactly how AI call coaching works for real estate teams. Shiloh has analyzed 2 million calls (13 years of continuous talk time) and reveals... ...more
Operations ,Marketing Tech & CRM &Latest Sessions
October 23, 2025•2 min read
Breaking the Solopreneur Ceiling: How to Scale Your Real Estate Business Without Losing Your Life
Yvonne breaks down the three areas every solo agent must master to break through the ceiling: systems that actually work, people leverage, and profit management. This isn't theory. She's sharing the e... ...more
Marketing ,Latest Sessions
October 23, 2025•2 min read
Website Reality Check: Why Your Real Estate Site Is Losing You Business
Nelson Quest from AgentFire break down exactly what's wrong with 99% of real estate websites. ...more
Marketing ,Latest Sessions
September 17, 2025•1 min read
From Automation to Authenticity:Exactly What to Say (and Do) When Leads Reply w/ Andrea Daniels
Stop losing leads after they respond! Here's exactly what to say next 📧 ...more
Marketing ,Tech & CRM &Latest Sessions
August 07, 2025•1 min read
How to build winning teams using both SOI and lead-gen strategies!
How to build winning teams using both SOI and lead-gen strategies! 🏆 ...more
Operations ,Marketing &Latest Sessions
August 04, 2025•1 min read
OPERATIONS
How Rory Ellis Generates One Listing & Two Buyer Clients From Every Open House
How one agent consistently generates 1 listing + 2 buyers from every open house. ...more
Operations ,Marketing &Latest Sessions
November 19, 2025•1 min read
AI Call Coaching That Actually Works: How Shiloh Analyzes 13 Years of Real Estate Conversations
Justin Benson (founder of Shiloh AI) and Taz Weatherly show exactly how AI call coaching works for real estate teams. Shiloh has analyzed 2 million calls (13 years of continuous talk time) and reveals... ...more
Operations ,Marketing Tech & CRM &Latest Sessions
October 23, 2025•2 min read
How One Team Closed 2,000 Transactions With Zero Missed Deadlines Using Only Follow Up Boss
Chelly Herren, COO of the Highland Group, shows you the exact system her 15-agent team uses to manage 375 transactions per year. No separate transaction software. No scattered documents. Just one syst... ...more
Operations ,Tech & CRM FollowUpBoss &Latest Sessions
October 23, 2025•2 min read
From Prompt to Profit: How AI can Save You Time and Earn You Money
🔴 REPLAY NOW AVAILABLE: ...more
Operations ,Top Rated &Latest Sessions
October 02, 2025•1 min read
Free Follow Up Boss Transaction Tracker - Automate Your Deal Reporting
This isn't another complicated system. It's a free Google Sheets template that automatically pulls your transaction data and creates visual reports you can actually use. ...more
Operations ,Tech & CRM FollowUpBoss &Latest Sessions
September 17, 2025•1 min read
How to build winning teams using both SOI and lead-gen strategies!
How to build winning teams using both SOI and lead-gen strategies! 🏆 ...more
Operations ,Marketing &Latest Sessions
August 04, 2025•1 min read
TECH & CRM
AI Call Coaching That Actually Works: How Shiloh Analyzes 13 Years of Real Estate Conversations
Justin Benson (founder of Shiloh AI) and Taz Weatherly show exactly how AI call coaching works for real estate teams. Shiloh has analyzed 2 million calls (13 years of continuous talk time) and reveals... ...more
Operations ,Marketing Tech & CRM &Latest Sessions
October 23, 2025•2 min read
How One Team Closed 2,000 Transactions With Zero Missed Deadlines Using Only Follow Up Boss
Chelly Herren, COO of the Highland Group, shows you the exact system her 15-agent team uses to manage 375 transactions per year. No separate transaction software. No scattered documents. Just one syst... ...more
Operations ,Tech & CRM FollowUpBoss &Latest Sessions
October 23, 2025•2 min read
The Flywheel Method: How to Use Your CRM to Nurture and Convert More Real Estate Leads
Stop Losing Leads in Your Database. Here's How to Actually Convert Them. ...more
Tech & CRM ,Latest Sessions
October 23, 2025•1 min read
Free Follow Up Boss Transaction Tracker - Automate Your Deal Reporting
This isn't another complicated system. It's a free Google Sheets template that automatically pulls your transaction data and creates visual reports you can actually use. ...more
Operations ,Tech & CRM FollowUpBoss &Latest Sessions
September 17, 2025•1 min read
From Automation to Authenticity:Exactly What to Say (and Do) When Leads Reply w/ Andrea Daniels
Stop losing leads after they respond! Here's exactly what to say next 📧 ...more
Marketing ,Tech & CRM &Latest Sessions
August 07, 2025•1 min read
Open House Sign-Ins: Free to Paid Options + CRM Integration Step by Step with Elena Kee
Stop losing open house leads! 📝 ...more
Tech & CRM ,Latest Sessions
July 15, 2025•1 min read
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Highlights from Our
Real Estate Coaching Sessions
Highlights from Our
Real Estate Coaching Sessions
Take a glimpse into the transformative sessions that are redefining success in real estate.
Smartlists for Deals Management (Listings and Transactions) with Lisa Vo
Just wrapped up an insightful session on Smartlists for Deals Management with Lisa Vo! 🌟 Participants discovered how to streamline Listings and Transactions for maximum efficiency. Ready to elevate your deals management strategy?
How to use FUB as a Team with Jeff McGonigle
We just had an amazing session with Jeff McGonigle on using FUB as a Team! 💼🤝 Attendees learned effective strategies to enhance collaboration and boost productivity. Excited to see teams leverage this knowledge for success!
Turning your CRM into Reverse Prospecting Database with Elena Kee
Recently, we explored how to turn your CRM into a powerful Reverse Prospecting Database with Elena Kee! 🔄📈 Participants gained valuable insights on optimizing their outreach and increasing leads. Excited to see these strategies in action!
Agent Business Planning and Goal Tracking in FollowUpBoss wtih Chelly Herren
We just had a fantastic session with Chelly Herren on Agent Business Planning and Goal Tracking in FollowUpBoss! 📊✨ Attendees learned practical tips to set clear goals and track their progress effectively. Can't wait to see everyone implement these strategies!
Using Beefree.io and FUB for Email Newsletters with Chase Whitney
We recently wrapped up a great session with Chase Whitney on using Beefree.io and FUB for crafting engaging email newsletters! 📧🎨 Participants discovered tips and tricks to create eye-catching content that connects with their audience. Excited to see those creative newsletters in action!
Email Deliverability in 2025: Best Practices for Inbox Placement with guest Alex Shakhov
We just concluded an enlightening session with guest Alex Shakhov on Email Deliverability in 2025! 📬🔑 Attendees learned the best practices for optimizing inbox placement, ensuring their emails reach the intended audience. Can't wait to see everyone implement these insights!
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